I've built the first ninety days of outbound many times. I've never once gotten to build day 91.

You're hiring someone to build the system. I write the message first, then build what sends it. The machine behind this email is under it.

Worth a reply?

Erik

On August 31 I sent 25 cold emails to pizzerias while studying Owner.com's market. I cut 14 more first: three whose vendor had changed, eleven whose only address was a gmail.

Zero replies so far. The send list is the story, attached.

Would you have cut the eleven?

Erik

Last one. The segmentation behind those pizzerias was wrong the first time. I'd sorted 2,331 restaurants by which ordering vendor sat on their site, and the vendors do more than my labels said. So I re-measured all 2,331.

Everything here has a receipt. Who's building your day 91?

Erik